Have you heard about programmatic advertising? If so, you might have wondered what it’s all about.
Even though you’re a professional digital marketer who isn’t currently using programmatic advertising, it’s likely that you soon will be. That’s because it’s a trend that’s definitely catching on.
According to a recent estimate by eMarketer, programmatic ad spend will hit close to $33 billion this year.
And it’s growing.
What Is Programmatic Advertising?
In a nutshell: programmatic advertising is an example of marketing automation. It automates ad spending.
The programmatic system is designed to determine what kinds of ads will run and where they’ll be placed. It does that with artificial intelligence (AI).
Programmatic advertising can even be used with TV ads.
A Financial Benefit
When you hear about marketing automation, you probably think of an automated process that’s designed to save marketers time so they don’t have to manually handle routine, tedious tasks.
With programmatic advertising, though, the automation also saves them money.
It does that by using its AI component to optimize ad runs. The system actually “learns” what type of campaigns will offer the best return.
And it works.
There have been reports of accounts gaining increased in conversions of over 500% after moving to programmatic advertising.
A New System for a New Age
Programmatic advertising is designed to do away with old-fashioned, hit-or-miss campaign design. That system was notorious for costing marketers way too much money.
Now, you can rely on an algorithm that will determine where your ad money is best spent. All you have to do is feed your programmatic solution some info about your campaign as well as key performance indicators and you’re all set.
The system will not only launch your campaign, but it will also monitor your ad spend to look for areas of improvement.