The two words you hear a lot lately in marketing is ‘customer engagement.’
But what does this really mean? In simple terms, it’s any strategy you implement that will attract your targeted audience, and make them pay attention to what you’re offering.
And in today’s rapidly changing digital marketplace, users have increasingly gone mobile, which means that you must fight the customer engagement battle in a different way.
If you’re unsure about optimizing your content for mobile users, here are three reasons your company needs to jump on the mobile marketing bandwagon.
1. Takes You Where Your Customers Are
The average consumer is spending more than three hours per day on a mobile device, and you can bet a significant portion of that time is spent consuming content.
And content is the main driver of whether or not a consumer decides to buy a product or service.
So if your customers and prospects are increasingly using mobile devices to make important buying decisions, shouldn’t you be making it easy for them to choose your company?
The same principle applied when social media was in its infancy, and now few businesses can survive without an active social media presence.
2. Maximizes Your Email Marketing
Email marketing has been dinged up a bit over the past few years, because so many businesses misused this valuable tool, and sent out volumes of emails that users quickly dismissed as spam.
But here’s a little secret: mobile users love emails, if they are targeted, specific and offer something of value.
Just about everyone you know checks email on a mobile phone, but they want to consume information with as much ease and efficiency as possible.
Therefore, whether you opt for newsletters, special offers or short, actionable video content, your mobile email marketing should take up a significant portion of your marketing strategy, because prospects and customers are consuming emails on the go.