How Mobile Is Changing Back-To-School

Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season. Back-to-school shopping isn’t just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key component…

Location-Based Marketing: Keep It Transparent Or Scare Customers Away

The future of location-based marketing is bright, says Sebastian Wild, as long as marketers focus on using technology in transparent and intelligent ways.   Location-based marketing (LBM) offers the illustrious possibility of connecting to our audience in the exact moment they are in a geographic area we define as important. The surge in interest in…

5 Things About Geofencing That Will Make You A Better Mobile Marketer

By Maria Golovanova Nowadays, mobile devices are pretty much an extension of our bodies. Where we go our phones go: work, holidays, yoga classes, Friday night drinks. On average, we engage in 76 separate mobile sessions a day which amounts to almost 3 hours a day. All those mobile sessions take place at many different locations. Using this…

Customer Engagement In The Age Of Mobile, Social And Messaging

As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Rob Begg on June 19, 2017 at 3:04 pm From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s…