For Hilton, Location Technology Must Solve Guests’ Pain Points

Geolocation and beacons need to address specific needs, says Hilton’s Mark Weinstein at Millennial 2020. By David Kaplan Location technology is a central aspect of Hilton’s mobile marketing. But as Mark Weinstein, SVP for Customer Experience, Engagement, Loyalty & Partnerships at Hilton, the use cases are clear: experimentation and novelty are fine, but nothing gets full…