For Hilton, Location Technology Must Solve Guests’ Pain Points

Geolocation and beacons need to address specific needs, says Hilton’s Mark Weinstein at Millennial 2020. By David Kaplan Location technology is a central aspect of Hilton’s mobile marketing. But as Mark Weinstein, SVP for Customer Experience, Engagement, Loyalty & Partnerships at Hilton, the use cases are clear: experimentation and novelty are fine, but nothing gets full…

Think Tank: Lassoing Shoppers With Geofencing to Bolster Sales

Ashlyn Booth, director of retail property marketing for JLL, shares insights into the benefits of a geofence. By Ashlyn Booth It wasn’t that long ago that retailers and shopping center owners hired surveyors to stand outside their space to question 500 mall-goers hoping to gain a better understanding of their shopping and spending habits. But, today…

THE BEGINNER’S GUIDE TO PROGRAMMATIC ADVERTISING

In this article, we’ll go over what you need to know programmatic advertising and explain why it will likely be an important part of your strategy going forward. Even if you’re new to digital marketing, chances are pretty good that you’ve heard the phrase “programmatic advertising” on at least a couple of occasions. That’s for…