Geofencing – An Industry Game Changer

Geo-fencing is a game-changer in the shopping center business – an industry constantly challenged to increase shopper visit share in the face of online competitors, store closings, aging assets and a rapidly evolving customer. With this relatively new methodology, owners/operators can precisely define trade areas, perform competitive visit share analysis and pre-acquisition studies, compare center…

HOW EFFECTIVE IS MOBILE ADVERTISING FOR RESTAURANTS?

By Buzztime The advertising and marketing landscape for the restaurant and food industry is constantly shifting. In an effort to stay ahead of the curve, restaurants lead the way in experimental and new advertising methods like social media posts, banner ads, and targeted advertising on mobile devices and restaurant tablets. A study recently released by…