Over the last four years, I have explained to over 1,000 clients the difference between Adwords and Mobile Geofencing. Adwords is a great tool and now has the ability to geotarget a location and place ads in mobile apps. Adwords has made a strong splash in mobile marketing. One of the issues Adwords has is…
Digital ad spending in U.S. surged 22% to record $72.5 billion in 2016, according to a new report from the IAB By Mike Shields Last year was officially the much-awaited “year of mobile” in the advertising industry. For the first time, mobile advertising represented more than half of the spending that marketers funneled into digital advertising…
Excitement bubbles through your veins. You’ve spent months perfecting your product. Now, it’s time to present it to some of the leading retailers and angel investors at a trade show. Reality hits. Thousands of other startups are also trying to grab the attention of these instrumental people. You have to find a way to lure…
Reaching customers where they are with what they need is the fundamental principle of geofencing. Earn more. Win big. Geo-fencing strategies provide a targeted approach to digital marketing that helps businesses win new customers. The biggest earners in the geofencing space, however, practice these sure-fire ways to boost their ROI. Be Strategic Geofencing can be…
Nearly 2,000 restaurant experts in the valley next week are in for quite a treat. It will lead them closer than ever to their customers, their competitor’s customers, and greater profits. The Restaurant Leadership Conference in Phoenix is serving as the launch site for Geo4WiFi, the patented, game-changing mobile advertising technology from Arizona’s own, Better…