Mobile’s Influence On Searches, Purchases

by Laurie Sullivan, Staff Writer @lauriesullivan, February 6, 2017 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conduct a voice search. After all, mobile devices will account for 75% of global Internet use in 2017, according to…

The Role of Mobile Advertising in Customer Retention

By Peter Bernstein, Senior Editor Once again we are taking a deeper dive in the recently published Nokia 2016 Acquisition and Retention Stud .  The previous posting on the more granular report series associated with the study was on how mobile service providers could leverage service bundling and connected device offers to attract and keep subscribers. …

When It Comes To Mobile Advertising, Relevancy Is Not The Only Key To Success

by Steve Olenski Way back in 2014 I wrote an article on a certain nine-letter word that every marketer needs to remember at all times. The word is “relevance.” The idea is that relevance can help to create a better user experience when it comes to delivering ads to target audiences, especially for the mobile environment…