The future of mobile advertising is bright.
Marketers and advertisers now know that there are big dollars to be made through mobile advertising. It’s the future… in fact, in 2016, $101.37 billion is expected to be spent on ads served to mobile phones and tablets worldwide, an increase of nearly 430% increase since 2013 (eMarketer.com).
The exciting thing about mobile advertising is that the possibilities are nearly endless. The days of pixelated banner ads are a thing of the past. Marketers now have an almighty weapon at their disposal… the smartphone!
The biggest benefit a smartphone device provides for marketers is its ability to target audience in real-time. Not when they sit down at the end of the day to search the web, or at lunch… mobile allows marketers to target their customers at every moment of the day, anytime a customer may check their phone… even in the toilet!
We all know it, but I’ll say it again. We are glued to our mobile devices. It’s an accessory we drag around everywhere. Some people are checking their phones up to 150 times per day; some even more…
But with all that being said, there are some hurdle that need to be overcome…
Yes, some people spend almost four hours a day on their smartphone devices, but often those engagements are mere glances to read a message or an email. Attention spans are becoming shorter than they’ve ever been.
We’re now living in a reality that is as much digital as it is three-dimensional.
Brands now have to fight through the white noise to get heard. Although mobile is the best way to do that right now, it has to be done right.
Looking at current trends and not just jumping on board is important.