By Claire Calligaro Our time spent on mobile devices is growing daily. Mobile will become very soon the most used media in the world. Today, an American adult spends on average about two hours and 54 minutes each day on their mobile phone while spending two hours and 12 minutes on their computer. Some studies…
The future of mobile advertising is bright. Marketers and advertisers now know that there are big dollars to be made through mobile advertising. It’s the future… in fact, in 2016, $101.37 billion is expected to be spent on ads served to mobile phones and tablets worldwide, an increase of nearly 430% increase since 2013 (eMarketer.com).…
In December, Gravy’s Anurag Mehta reviewed Statcounter and IAB data showing two mobile firsts. Mobile internet data had surpassed desktop and mobile advertising had exceeded desktop search advertising. IAB was out with new data last week that showed Q3 2016 was another big quarter for internet advertising with over $17 billion spent. Mobile the…
Statistics showed that mobile advertising expenses globally reached $18 billion in 2014 and projects that the market will reach around $42 billion within the next two years. As a result, the growth on mobile platform has a tremendous effect on mobile advertising. As more and more businesses become aware of the importance of the mobile…