The true impact of location data on cities and city planning is likely to be quieter than most people think, writes Unacast CRO Chris Cunningham. Location data is talked about most often in the context of retail. However, it can also be used to a great effect in city planning and the development of smart…
Editor’s note: The following is a guest post from Keith Petri, chief strategy officer at Screen6. The amount of time consumers spend on connected devices like mobile phones, tablets and connected TVs is increasing every year. According to eMarketer, the average American now spends 12 hours and 7 minutes each day behind one screen or another — further…
The new year is approaching quickly, which means it’s a great time to look at the 2018 mobile marketing statistics and trends that have emerged over the past year. Refresh your knowledge about the mobile industry, because a lot has changed. Understand what is driving mobile activity, how it has evolved, and how you can…
We live in a connected world — this is a given. The fact you are reading this means you are linked to a vast network of worldwide internet users. As netizens, we travel through a world with few borders. Along the way, we make associations, complete transactions and leave digital footprints. As digital marketers, we are always…
Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns. If you really want to help your customers, you have to get inside their heads. Know how…
Editor’s note: The following is a guest post from Jeff Hasen, a mobile strategist at Possible Mobile. New mobile technologies and shifts in consumer behavior have to be factored in as we enter the all-important selling season. Here are three areas to keep an eye on: An earlier start to holiday buying Here’s some bad news.…
Black Friday is coming and many of you have started shopping already! We at Strategic Awareness Solutions want you to be Aware of the hidden dangers and stay safe in all that you do. As you head out early on Friday to begin fighting the crowds, tragedy can strike at any time. Be prepared and see…
If you pay attention, you’ll notice a quiet revolution happening in the world of marketing. Mobile is quickly becoming the go-to channel for a variety of strategies designed to reach your customer. If you’re not using mobile yet, you will soon be. Here are 7 trends to take notice of to start developing a strategy to add…
Alphabet’s self-driving car division announced they’ve been operating their autonomous mini-vans on public roads in the Phoenix Arizona since mid-October, making them the first company to successfully do so. Soon, the company birthed from Google’s moonshot research lab will invite everyday people to ride in their driverless roadsters — because, as Waymo’s CEO John Krafcik exclaimed, “Fully…
It’s time for marketers to turn their attention to image-based search. By Lauryn Chamberlain Over 75 percent of consumers are inspired to make purchases based on image and video content, according to new research from ViSenze — a statistic that highlights the growing importance of image-based search for marketers. This isn’t a surprising stat in and of itself: Consumers have…