If you are skipping mobile in your digital ad campaigns, it’s going to cost you. Big time.
Mobile device adoption is hitting stratospheric levels. The current world population sits at 7.2 billion, yet there are 7.5 billion mobile connections. You read that right: there are more mobile connections than there are people alive in the world.
Mobile advertising is a big deal, even if it’s an emerging model that’s still in its infancy stages. As every new model, it still has challenges. Device screens have been so tiny that you couldn’t repurpose creative, and customers’ mobile habits are ever evolving and getting more sophisticated. There are also tracking issues that still need to be worked out. That being said, there’s a bright (and profitable) future in mobile. In fact, mobile ads are going to account for 71% of all digital ad spending by 2018, with Facebook, Twitter, and Google accounting for over 60% of the market.
And here are six more compelling reasons why your business can’t afford to ignore mobile advertising.
Consumers Are Mobile-izing
Bloomberg shows that Americans now spend more time on their mobile phones than on their television sets. Currently, there isn’t much of a difference (Americans spend 2.95 hours a day on their phones and 2.8 hours on their TV). However, the amount of time spent on phones is increasing each year, while TV consumption stays the same.
Americans also spend more time on the internet using their smartphones instead of PC desktops. A Nielsen study notes that users spend 34 hours on mobile internet a month, compared to 27 hours on the PC. What’s even more interesting is that 84% of users consider smartphones “a second screen” while on their TVs or desktops at the same time. Smartphones allow people to seamlessly engage in multiple tasks.
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