Mobile Ad Campaigns Hit The Target

Mobile advertising is becoming significantly more effective at reaching the right consumers, according to Nielsen research. In some areas, targeting effectiveness on mobile campaigns has caught up to – and even surpassed – desktop advertising. With this, we can expect advertising dollars to continue to flow into mobile formats, perhaps at the expense of desktop. Nielsen’s…

‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume. Barry Levine “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they…