Will Shoppers And Developers Adapt to Proximity Marketing In-Store?

  Personalization Is A Key Benefit Let’s take a look at a form of personalization we all know about today. A husband and his wife have individual key FOBs for their car. When the husband gets in the car, the mirrors adjust, the seat slides back, and the radio station changes to his favorite morning…

Need more customers? Here’s a guaranteed way! 1-844-WiFi-ADS

MORE CUSTOMERS, GUARANTEED!  Every day, Better AD Network tracks the attendance of over 2 million events throughout the United States.  This, combined with our social WiFi offering Boost WiFi  (a captive portal that collects valuable data and emails your customers) you are able to build the most accurate customer personas to: Monetize your existing WiFi system. Increase customer loyalty and positive reviews. Increase…

Mobile Advertising Spend Booms In Automotive, Financial and Healthcare Industries

by Anne Freier According to new research from Marin Software, provider of a cross-channel advertising cloud, among the three industries that boosted their ad spending more significantly during Q1 2015 are the automotive, financial and healthcare sector. Given the shift in consumer behaviour toward heavy smartphone adoption and regular use of their mobile devices, these industries were…

6 Reasons Your Business Can’t Afford to Ignore Mobile Advertising

Ekaterina Walter If you are skipping mobile in your digital ad campaigns, it’s going to cost you. Big time. Mobile device adoption is hitting stratospheric levels. The current world population sits at 7.2 billion, yet there are 7.5 billion mobile connections. You read that right: there are more mobile connections than there are people alive in the…

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses

Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses Sprint sees big engagement By Christopher Heine If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you’ll likely see a targeted mobile ad thanks to Vector Media’s geofencing and beacon-based ads platform. No situation is too small for marketing…

Mobile Ad Campaigns Hit The Target

Mobile advertising is becoming significantly more effective at reaching the right consumers, according to Nielsen research. In some areas, targeting effectiveness on mobile campaigns has caught up to – and even surpassed – desktop advertising. With this, we can expect advertising dollars to continue to flow into mobile formats, perhaps at the expense of desktop. Nielsen’s…

‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume. Barry Levine “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they…