If you still haven’t found a way to make your marketing campaign mobile-friendly, then you could be missing out on a huge amount of potential profits. Mobile marketing is unlocking powerful opportunities for marketers on a scale unlike anything we’ve ever seen before.
Bigger, and more powerful than any other channel for communication and engagement, mobile allows marketers to reach larger audiences in a way that is personal and instant. According to Pew research, around 68% of Americans have smartphones, while 45% have tablet computers. If that information wasn’t enough to prove that mobile advertising is growing bigger than ever, how about the fact that smartphone browsing is now the most popular way to access the internet?
In simple terms, mobile devices are overtaking the digital World. That means that any marketer who isn’t making use of this fact in his or her strategy could be missing out on the clear majority of selling opportunities that exist today.
Why Is Mobile Marketing So Important?
So why is mobile marketing growing as fast as it is? What makes this form of digital interaction more important than desktop or laptop browsing, for instance? Well, if you consider the typical journey that your customer takes, you’ll find that mobile interaction is probably a large part of the route from “idea” to “sale”.
The average consumer spends most of the day attached to their mobile device – and many even take their smartphone with them to bed. According to research, about90% of customers between the ages of 18-29 sleep with their smartphones. That means that your users are mobile from the moment that they wake up, to the second that they go to sleep.
Mobile has given marketers the opportunity to get closer to their target market than ever before. This connectivity is the perfect example of why mobile marketing measures have grown in recent years, and why their importance will continue to grow in the future. Mobile marketing is all about unlocking the potential of a captive, engaged, and expanding audience.
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