Do you own a hair salon, nail salon, or day spa?
Would you like more business?
Would you like to increase your sales by $20,000 or more per year?
Salons that are marketing their services to mobile phone users are reporting impressive increases in sales and profits. I learned a lot by listening to Greg Hickman’s podcast, Mobile Marketing for Salons. If you do not want to take a half hour to listen to the podcast, the highlights of Greg’s presentation are summarized below.
Start With a Mobile Optimized Website
More than half of all local searches coming from mobile devices (smart phones and tablets) and 70% of people searching for salons on their mobile phones make an appointment the same day!
Mobile-optimized websites make it fast and easy for customers to:
- Click to call your salon,
- Find and view directions to your salon,
- Take advantage of exclusive offers created just for mobile phone users.
Grow Your List and Generate Leads with Mobile-Only Offers
Salon owners can create mobile-only offers for first-time customers. This is a great list-building strategy that can yield long-term benefits.
For example, you can enable customers to buy a 3-pack service for a discounted price and pay via PayPal right from their mobile phone. When they buy the offer, they are added to your email and/or text message list … which enables you to promote your services to your list whenever you like.
Increase Sales by $450 Per Week or More
One salon owner reports that she is getting 8-25 phone calls per week coming specifically from her mobile website. On average, more than 95% of these mobile phone callers make an appointment.
A salon that gets 10 more appointments per week from mobile phone users with an average sale of just $45 can be generating $450 per week more — $1,800 per month more — $22,500 per year more.