Mobile Advertising: A Wine Prompt At The Right Place At The Right Time

Mobile advertising is worth talking about on its own because, like other mobile marketing, it has the advantage of being in the right place at the right time – your customers’ pocket. No matter where they are they can easily and naturally bring out their phone in ways you can’t with a laptop or PC.…

Mobile Advertising – The Way To Displaying Ads To A Targeted Audience

Mobile Advertising – Way to Displaying Ads in Targeted Audience & Region In the era of constant evolution of the marketing dynamics we come across various modes of promotion that can work for a brand. Mobile advertising is the latest technique of reaching your audience and informing them about your company, brand and products or…

7 Case Studies Prove Mobile ROI To Healthcare Marketers

by Rob Petersen Is mobile marketing ready to change healthcare? You decide: 56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper) 41% prefer care delivered via mobile devices (PWC) 40% of office visits could be replaced by eVisit (source: Mayo Clinic) 30% of the 9000+ healthcare apps available are targeted at…

Looking for Gay, Lesbian Consumers? Try Mobile Devices

Digitas Study Shows LGBT Consumers Are Way Into Their Phones, Tablets Marketers have been wish-washy at best when deciding whether or not to target the LGBT population. Take Target, for example, which rolled out a number of product lines last year aimed at the segment, but in the past had stumbled over mixed-messages on its…