What's Next for Digital Marketing in 2016
Posted By Brian Hughes
What would you ask if you could score an exclusive sit-down with a successful startup leader or entrepreneur? As a solopreneur myself, I’m always eager to learn about the marketing secrets that kick-start a company’s rise to success.
From SEO and mobile marketing to influencer outreach and content marketing, keeping pace with the latest digital marketing trends is a serious challenge. Gaining insight from someone who’s been in the marketing trenches before is invaluable.
Recently, I had the opportunity to sit down with four startup leaders. These successful visionaries shared their predictions for digital marketing trends in 2016:
What’s Next for Mobile Marketing?
Here’s what Andy Crestodina at Orbit Media, an innovation studio that’s been designing and building mobile responsive websites since 2011 has to say about UX:
“2015 was a tipping point in terms of smartphone usage for everything from mobile search to mobile e-commerce,” said Crestodina. “Now that Google has essentially made mobile-friendliness an SEO requirement, we’re witnessing a major push towards mobile optimization that goes beyond responsive design.”
“Optimizing for user experience (UX) is going to be huge in 2016. In order to stand out in the world of mobile, businesses need to provide their customers with a frictionless, memorable experience. Businesses need to ask, ‘What is essential content and what can be pared down or replaced for a more interactive experience?’ Micro-interactions, for example, are an easy way to delight customers and add value to the mobile experience.”
Why Should Content Marketing Be Part of Every B2B Digital Strategy?
Brian Sutter with Wasp Barcode Technologies, a digital inventory tracking company, discusses why content marketing is essential at every stage of the B2B buying cycle:
“With so much hype around content marketing, it’s natural for startups and small businesses to wonder if it’s truly worth the time and effort, or if it’s just a lot of buzz with no substance,” says Sutter. “Content marketing is absolutely worth it, as long as you do it correctly. For small B2B companies, that means understanding how different pieces of content fit in the B2B sales cycle.”