How To Capture The $22B Mobile Advertising Opportunity With People-Based Marketing

You’ve heard it before: this is the year of mobile (again), says Michael Twomey, SVP and MD at people-based marketing for Signal in this opinion piece. But before your eyes glaze over, consider some important insights about mobile advertising that were recently unveiled by Mary Meeker in her annually-anticipated Internet Trends Report. Posted byCARLOTTA VITTORI Meeker states that advertising…