Among the industries that have seen their traditional ways of doing business upended by the rapid advent of the internet and mobile device usage, retail is perhaps one of the most affected. On one hand, technology has introduced customers to new buying behaviors, and the rise of e-commerce has provided retailers with new avenues to…Details
Measurable. Affordable. Targeted.
Why this advertising is a game changer!
Advertising is more targeted than ever when you advertise where your customers spend most of their time…on their smart devices. 77% of folks connect naturally to WiFi.
Your reach is 100% as the WiFi login screen displays your ads and offers, prior to the user getting online. They see your ads/videos in exchange for obtaining FREE WiFi.
Get to know your customers on a deeper level by gathering emails, cell #s and demographic data on their likes and preferences, making you a smarter marketer!
Today, consumers want things faster and you literally can connect with customers IMMEDIATELY upon signing into the WiFi network. You never have to wait to email, SMS or snail mail them, ever again.
Augustin Ory, CEO, The Moneytizer, in this article talks about how small and mid-sized publishers are implementing/ adopting programmatic Programmatic advertising has become an ideal solution for small and mid-sized publishers, as it optimizes revenue and allows for more efficient sales processes. A few years ago, it was unthinkable for small sites and blogs to host ads…Details
In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there. By Lauryn Chamberlain Over 66 percent of all digital transactions in North America now take place on mobile, according to research from Criteo cited by eMarketer — indicating that brands who are not prepared for customers to complete the purchase journey on…Details
The average person will spend 479 minutes each day consuming media this year, driven by 24 percent of all global media being consumed on mobile. According to Zenith, mobile is expected to be responsible for 28 percent of media consumption by 2020, as it continues to erode other media like newspapers, magazines, TV, and radio. “Mobile…Details
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