The Mobile Series l Infographic Author: Caroline Cakebread What Does Growth Look Like? This year, 115.6 million mobile phone users in the US will bank on mobile at least once per month, according to eMarketer estimates. Growth, however, will slow through the end of the forecasting period—from 6.6% by the end of 2018 to just 3%…Details
Measurable. Affordable. Targeted.
Why this advertising is a game changer!
Advertising is more targeted than ever when you advertise where your customers spend most of their time…on their smart devices. 77% of folks connect naturally to WiFi.
Your reach is 100% as the WiFi login screen displays your ads and offers, prior to the user getting online. They see your ads/videos in exchange for obtaining FREE WiFi.
Get to know your customers on a deeper level by gathering emails, cell #s and demographic data on their likes and preferences, making you a smarter marketer!
Today, consumers want things faster and you literally can connect with customers IMMEDIATELY upon signing into the WiFi network. You never have to wait to email, SMS or snail mail them, ever again.
Geolocation data is an essential parameter for creating an effective social advertising strategy. Location not only helps you figure out where your customer is but careful analysis of their visits and local searches can help you create relevant, personalized and targeted ads. This article discusses various Geolocation techniques that can be used for social advertising.…Details
Viewability is a prized metric, but it doesn’t tell the whole story. A new study used biometric technology to see what kinds of mobile ads really resonate. The average American checks their phone every 12 minutes and as a result, marketers spend billions of dollars a year on mobile ads. But how effective are those…Details
Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The endless hours spent on social media or consuming streaming content wouldn’t exist without the programmatic…Details
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