In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there. By Lauryn Chamberlain Over 66 percent of all digital transactions in North America now take place on mobile, according to research from Criteo cited by eMarketer — indicating that brands who are not prepared for customers to complete the purchase journey on…Details
Measurable. Affordable. Targeted.
Why this advertising is a game changer!
Advertising is more targeted than ever when you advertise where your customers spend most of their time…on their smart devices. 77% of folks connect naturally to WiFi.
Your reach is 100% as the WiFi login screen displays your ads and offers, prior to the user getting online. They see your ads/videos in exchange for obtaining FREE WiFi.
Get to know your customers on a deeper level by gathering emails, cell #s and demographic data on their likes and preferences, making you a smarter marketer!
Today, consumers want things faster and you literally can connect with customers IMMEDIATELY upon signing into the WiFi network. You never have to wait to email, SMS or snail mail them, ever again.
The average person will spend 479 minutes each day consuming media this year, driven by 24 percent of all global media being consumed on mobile. According to Zenith, mobile is expected to be responsible for 28 percent of media consumption by 2020, as it continues to erode other media like newspapers, magazines, TV, and radio. “Mobile…Details
Ready For Primetime: Local TV Ads Complemented By Geotargeted Mobile Will Generate $43 Billion This Year
“When you combine location’s ability to find and target consumers at the right place and time in local markets with TV’s massive reach and frequency, marketers are able to build and measure highly impactful advertising solutions,” says Eric Hadley, CMO at GroundTruth. By David Kaplan May 8, 2018 Location-based advertising is inherently “local,” so it’s little…Details
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