It’s one of the biggest opportunities in 2018 By Tomer Cohen More than half of all digital video consumption occurred on smartphones last year, and, per NPD Group, streaming video takes up a whopping 83 percent of total mobile data consumed. This sea change in user consumption patterns represents a huge opportunity for business-to-business brands to score points…Details
Measurable. Affordable. Targeted.
Why this advertising is a game changer!
Advertising is more targeted than ever when you advertise where your customers spend most of their time…on their smart devices. 77% of folks connect naturally to WiFi.
Your reach is 100% as the WiFi login screen displays your ads and offers, prior to the user getting online. They see your ads/videos in exchange for obtaining FREE WiFi.
Get to know your customers on a deeper level by gathering emails, cell #s and demographic data on their likes and preferences, making you a smarter marketer!
Today, consumers want things faster and you literally can connect with customers IMMEDIATELY upon signing into the WiFi network. You never have to wait to email, SMS or snail mail them, ever again.
The pivot from smartphones to connected devices requires greater human-centricity By Frances Yu, Global Lead, Enterprise Digital Strategy, Deloitte It’s time to shatter the old view of mobile. Marketers need to be looking at mobile as a way of life, not an alternative to landlines and a place to play Angry Birds. Consider this: in the…Details
We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves instead of hiring a contractor. The effects of such choices are not life-changing. As long as we’re happy with the job we…Details
Geofencing is quickly becoming a must-have for retailers everywhere. By Molly St. Louis | Creative executive If you’re still playing catch up when it comes to geofencing, it’s time to start taking this technology seriously. Especially when it comes to marketing. In fact, according to a report by Global Market Insights, the global geofencing market is expected to…Details
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