Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses Sprint sees big engagement By Christopher Heine If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you’ll likely see a targeted mobile ad thanks to Vector Media’s geofencing and beacon-based ads platform. No situation is too small for marketing…Details
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Mobile advertising is becoming significantly more effective at reaching the right consumers, according to Nielsen research. In some areas, targeting effectiveness on mobile campaigns has caught up to – and even surpassed – desktop advertising. With this, we can expect advertising dollars to continue to flow into mobile formats, perhaps at the expense of desktop. Nielsen’s…Details
The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume. Barry Levine “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they…Details
Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics. By Matt Kapko The mobile advertising game, which has been a bit like a match of Whac-a-mole in the past, finally turned to favor the…Details
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