Geofencing isn’t just about ads, writes Beetrack CEO Sebastian Ojeda. It can help companies compete with the likes of Amazon by improving same-day and two-day delivery. By Sebastian Ojeda Efficiency in home deliveries has become one of the most valuable assets for companies looking to grow their businesses. Why? Consumer expectations in last mile delivery…Details
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Advertising is more targeted than ever when you advertise where your customers spend most of their time…on their smart devices. 77% of folks connect naturally to WiFi.
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Contributed by Stacy Deprey-Purper, Founder: Better Ad Network There’s an elephant in the room…and it’s name is “Mobile Advertising Data” (MAD, for short). It’s acronym is appropriately named as many of us in the industry have been “mad” about the integrity of mobile data for years now. From facebook’s “fake likes” to erroneous search data,…Details
With the increasing movement of consumers from traditional web browsing (i.e. laptop and desktop computers) to mobile browsing on tablets or smartphones, advertisers are now using a new mobile marketing technique called geo-fencing when trying to target potential customers. Geo-fencing is a variation on the more commonly known geo-targeting – that is, restricting the placement…Details
Restaurants always have a need for new customers. Profit margins are tight, but as a restaurant franchise owner you can somewhat circumvent some of the typical restaurant industry concerns by being apart of a company that has a proven strategy. Businesses that can reduce risk based on proven methods find themselves in better positioning for…Details
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