Geolocation and beacons need to address specific needs, says Hilton’s Mark Weinstein at Millennial 2020. By David Kaplan Location technology is a central aspect of Hilton’s mobile marketing. But as Mark Weinstein, SVP for Customer Experience, Engagement, Loyalty & Partnerships at Hilton, the use cases are clear: experimentation and novelty are fine, but nothing gets full…Details
BETTER AD NETWORK
Measurable. Affordable. Targeted.
Why this advertising is a game changer!
Advertising is more targeted than ever when you advertise where your customers spend most of their time…on their smart devices. 77% of folks connect naturally to WiFi.
Your reach is 100% as the WiFi login screen displays your ads and offers, prior to the user getting online. They see your ads/videos in exchange for obtaining FREE WiFi.
Get to know your customers on a deeper level by gathering emails, cell #s and demographic data on their likes and preferences, making you a smarter marketer!
Today, consumers want things faster and you literally can connect with customers IMMEDIATELY upon signing into the WiFi network. You never have to wait to email, SMS or snail mail them, ever again.
Ashlyn Booth, director of retail property marketing for JLL, shares insights into the benefits of a geofence. By Ashlyn Booth It wasn’t that long ago that retailers and shopping center owners hired surveyors to stand outside their space to question 500 mall-goers hoping to gain a better understanding of their shopping and spending habits. But, today…Details
In this article, we’ll go over what you need to know programmatic advertising and explain why it will likely be an important part of your strategy going forward. Even if you’re new to digital marketing, chances are pretty good that you’ve heard the phrase “programmatic advertising” on at least a couple of occasions. That’s for…Details
Facebook’s new #WiFi feature makes the #BetterADNetwork solution even more valuable! #Geo4WiFi ——————————————————————————————————————————————————————————– Facebook is expanding one of its newer features designed to help mobile users find accessible Wi-Fi networks. The company had begun testing a “Find Wi-Fi” option last year on mobile, which highlighted free, public Wi-Fi networks nearby. At the time, the option was only…Details
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