Posted on March 13th, 2017 by Anne Freier Mobile is now the fastest growing digital advertising medium among all location-targeted formats, according to a new BIA/Kelsey report. Overall, US mobile ad spend is currently estimated at $33 billion this year. The research firm projects a growth to $72 billion in 2021. That’s a 17% annual growth…Details
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By: Stacy Deprey-Purper Well, I’d say it’s about time! First, I cannot wait for the results of this audit and think it may be a bit worse than any of us care to admit. How many of us have logged into our facebook only to find a friend request from someone we already thought we…Details
By Peter Bernstein, Senior Editor Once again we are taking a deeper dive in the recently published Nokia 2016 Acquisition and Retention Stud . The previous posting on the more granular report series associated with the study was on how mobile service providers could leverage service bundling and connected device offers to attract and keep subscribers. …Details
By Claire Calligaro Our time spent on mobile devices is growing daily. Mobile will become very soon the most used media in the world. Today, an American adult spends on average about two hours and 54 minutes each day on their mobile phone while spending two hours and 12 minutes on their computer. Some studies…Details
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