By: John Flynn Jun 11 As students thoughts turn to the new academic year, Higher Education Marketers naturally look for ways they can target college students and entice them to consider their campus for their courses. With smartphone usage becoming almost synonymous with students at nearly all levels of education, geofencing college students to target…Details
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The Importance of Where Geo-targeting is the relatively new marketing practice of delivering content to a consumer, often via their smartphone, using geographic location information about that individual. According to Local Search Association, the click-through rate for geo-targeted mobile display ads was significantly higher than the industry benchmarks, especially in healthcare. Hospitals can restrict their…Details
With successful customer engagement comes innovation. At Better AD Network we can monetize your digital signage as well as engage with customers on a deeper level. Google signage is just one of the ways we can help your businesses grow. Check this out! ======================================================================================================= How Compass Group Canada modernized its digital strategy with Chrome Written…Details
Geo-fencing is a game-changer in the shopping center business – an industry constantly challenged to increase shopper visit share in the face of online competitors, store closings, aging assets and a rapidly evolving customer. With this relatively new methodology, owners/operators can precisely define trade areas, perform competitive visit share analysis and pre-acquisition studies, compare center…Details
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